At 350.org, we think that people power will solve the climate crisis -- and now everyone can start and win campaigns to protect our common future.
What is 350 Campaigns?
350 Campaigns is an open platform available to anyone and everyone who wants to do their part to solve the climate crisis. Taking on global warming is a HUGE task, so we need people working all over the world on lots of different campaigns to make it happen.
What should I campaign on?
That's up to you -- but here's a few areas that you might want to focus on:
Renewable Energy: to fight the climate crisis, we need to rapidly scale up clean, renewable energy like solar and wind power. Could your city, school, or church go 100% Renewable?
Dirty Energy: a reliance on fossil fuels (coal, oil, and gas) threatens to super-heat our planet. Whether it's stopping a pipeline, targeting a corporate polluter, or putting a price on carbon, we need to take on the fossil fuel industry directly.
- Climate Impacts: global warming is loading the dice for extreme weather, and around the world communities are being devastated floods, droughts, wildfires, and super-storms. Help connect the dots by launching a campaign targeting the media or political leaders to take strong climate action in the wake of extreme weather.
Why should I use 350 Campaigns?
You can start petition campaigns elsewhere, but if you use this platform we will:
- Help boost your campaign by promoting it to a global network of climate activists.
- Provide campaigns with strategic consultation on media, grassroots organizing, and more.
- Offer specialized support tailored to the unique challenges of climate campaigns.
What makes a good campaign?
Most good campaigns are...
- Strategic: focus your efforts on the right targets who can make the change you're seeking.
- Winnable: make sure your efforts aren't futile.
- Ambitious: aim high enough to make real difference in the fight against the climate crisis.
- Timely: so people feel the urgency to act.
- Compelling: tell a good, honest story so people sign on and join you.
- Hopeful: global awrming can be depressing, but the strongest climate campaigns aren't all doom and gloom.
Can I send messages to people who sign onto my campaign?
After people have signed onto your campaign, you can send them relavant email messages about your campaign. You might want ot send them a follow-up to ask them to join you for a petition delivery, or to let them know the latest status of your campaign. These messages are moderated to ensure that they are relavant to the recipients -- so we ask that you only send people messages related directly to your campaign or to related grassroots climate activism.
What can't I campaign on?
We expect we'll probably see campaigns we don't agree with, campaigns that might seem a bit random and or just plain kooky. That's fine with us, as long as it's not defamatory, discriminatory, illegal you get the idea.
It comes down to this: does your campaign promote or incite violence? Does it promote bullying, or advocate discrimination based on someone's gender, sex, religion, ethnicity, nationality or sexual orientation? Is it defamatory? No? Excellent. We're all good.
We reserve the right to use our judgment and take something down if it crosses a line of common decency, so take responsibility for your campaign.
How do you decide which campaigns go on the homepage?
A number of factors contribute to what campaigns are highlighted on the homepage. These include campaigns that are on the edge of winning, campaigns that have shown rapid growth and campaigns that are particularly timely.
Who controls the data on the site?
While you are able to email your supporters through the website, privacy laws prevent us from sharing your supporters' email addresses with you. The data collected on and through the site will remain our property.
How will signing petitions make a difference?
Petitions provide a useful snapshot of the level of public support for an issue and put forward a list of people who all share a common commitment or concern to climate action. And they don't always need a big number to make a big impact - think about a local issue where a petition of 100 people would require someone to sit up and take notice.
Petitions can be the catalyst for conversations that change how people think about climate change. They can spark conversations with your friends, family, colleagues, neighbours, church group, school, fellow consumers, local club; political representative or business leader. It's most effective when you make a point of delivering your petition to your target in personal, high-profile or creative way, explaining why supporters feel the way they do. But we'll be honest: it probably won't do much if you just start a petition and walk away.
I'm loving this and I want to learn more. Where do I go from here?
Awesome -- if you're ready for more advanced campaigning, we've got some good resources for you.
Here's the thing. Sometimes your campaign is won pretty quickly, and that's an amazing feeling. Other times, a campaign needs a movement of supporters behind it to really succeed. When the barriers to change are high this tends to be the case.
And that's when you need to build a movement.
Movements are diverse groups of people who probably have different skills, professions and interests but are united around a common purpose. These individuals can communicate why an issue is important to them and will often experiment together with different tactics over time to build power and instigate long lasting change.
You can't build a movement alone. A movement is born from a team of people with complementary strengths and diverse skill sets. Real movements grow through collaboration and skill sharing, and while some may step forward more naturally to be leaders, everyone has a part to play.
To build a movement, you need to find other people who care about the issue but have different skills from you. If you're a great writer, find someone who's good at accounting. If you're not a people person find someone who is. Build and invest in those personal relationships to ensure your team is strong and diverse.
I no longer wish to receive updates on a campaign I signed up to. How do I unsubscribe?
It's sad to see you go, but you can unsubscribe by clicking the 'unsubscribe' link in site emails you receive.